TK Maxx Maxximum Style with Barry McCall

It was all vibrant style, bright colours and high energy on set for this recent shoot at Bond Street.

Barry McCall photographed the ‘Maxximum Style’ campaign for TK Maxx, celebrating unique personal style.

The shoot featured stylist and creative director Courtney Smith, stylist and personal shopper Cathy O’Connor, and creative Jake McCabe.

Barry used Profoto lighting from Bond St for the studio shots, and worked in the old historic streets around the studios for his outdoor shots.

With team Christine Lucignano on make-up, Darren Lacken on hair, styling by Courtney Smith and post-production by Dylan Madden.





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